Discover what you can do when AI supports your creativity

Creative Director, trainer and AI consultant with over 20 years of experience in advertising and visual production. I help creative teams and brands turn what AI can do into finished campaigns and films, tools they use every day, and skills that stay with the team.

I create visual campaigns, animations and films, combining generative AI with proven production techniques. I set the creative direction and stay with the production: I build processes that lead from the first concept to the finished piece. I base my decisions on composition, light, movement and story.

I also design and build tools for clients. I work directly with teams: I look at where technology can support their creative process and build solutions around their needs. I combine prototyping with implementation and training, so people understand what we build and know how to use it.

Education is a large part of my work. I run workshops and create training programmes in which professionals experiment with AI, evaluate its results and use it with more confidence. I taught in the Skills of Tomorrow programme with Google and SGH, ran two editions of AI_Marketers at Brave Education and prepared the video module for the DIMAQ AI certification. I also speak about AI in film and advertising at events, including Infoshare, IAB HowTo, Mobile Trends, and the Marché du Film and WAIFF in Cannes.

I work with creative technology companies, including Runway, Magnific, Figma Weave and Dreamina/BytePlus: I test new capabilities, give practical feedback and bring production experience to conversations with product teams.

Today I bring this experience to collaborations where I can set creative direction, build useful technology and help people discover what they can create with it.