OtterMind Krystian
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Articles and guides

Knowledge base

Articles, guides and manifestos on AI in creative work, production and team workflows, based on what I test every day in projects and training.

Items: 7

Guide: Implementing AI

Why AI implementations fail in companies

Most AI projects stop at the pilot stage because implementation relies on people and processes. Four leadership mistakes and what I do differently to make AI work.

Section
Implementing AI
Published
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Archive

  1. 01

    Which AI video generator to choose?

    A review of AI video generators: Seedance, Kling, Veo, Runway, local models, avatars and upscaling. Selecting a model for a shot, costs and practical tips.
  2. 02

    AI models for graphics - matching the tool to the task

    Which AI image generator to choose? Midjourney, Nano Banana, GPT Image, FLUX and upscaling for print. Matching the model to the task, practical tips and FAQ.
  3. 03

    A Donkey, Monet & Midjourney

    In 1910, a painting made by a donkey fooled art critics. Over a century later, history repeats itself - and once again, everyone draws the wrong conclusions.

Talk recaps

  1. 01

    About the future of animation at the ETER Anima Festival

    In October I visited Łódź to talk at the ETER Anima Festival about the impact of AI and digital tools on the creative process in animation and comics.
  2. 02

    Consistency of visual language at Render to Reason

    At the Render to Reason festival in Łódź, I spoke about character, style, and narrative consistency in AI production: from prompting to LoRA and green screen.
  3. 03

    Visual materials with AI for projects: PAM Summit 2026

    At PAM Summit 2026 in Kraków, I talked about building a cohesive AI working environment for a project: skills, selecting tools for the process, and using MCP to unify your applications.
  4. 04

    AI as a catalyst for change: AdScool and IAB Polska panel

    At the AdScool and IAB Polska panel, I talked about implementing AI in companies: from early adopters, through rules and the AI Act, to the reasons why humans provide the competitive edge.
  5. 05

    Is creativity repeatable? Infoshare 2026

    At Infoshare 2026 in Gdańsk, I showed how to manage the unpredictability of AI in images and video, and who is responsible for what the model generates.
  6. 06

    How to make more creatives for e-commerce with AI

    At the Balkan eCommerce Summit 2026 in Sofia I showed how to make more graphics and videos for e-commerce with AI, from one packshot to a full creative library.
  7. 07

    'Let's do it in AI, it will be faster'. IAB HowTo 2026

    At IAB HowTo: AI Made Me Do It in Warsaw, I confronted three popular myths about producing graphics and video with AI against the reality of a commercial brief.
  8. 08

    Creative leadership with AI at PMPIADA 2025

    At PMPIADA 2025 in Poznań, I explained that AI implementations depend primarily on the organisation, and shared how a team leader can drive this change.
  9. 09

    Creativity and AI at Akademia Kreatywności

    At Akademia Kreatywności in Bielsko-Biała, I spoke about creativity as a process, storytelling, and why we maintain human control over the entire AI process.
  10. 10

    Futuristic journeys: AI in tourism promotion

    At the IV Podkarpackie Forum Turystyki in Ustrzyki Dolne, I showed how AI changes tourism promotion: from research and briefs to data-driven campaigns.
  11. 11

    Sky is the limit: AI at the Forum Promocji Turystycznej

    I opened the XVI Forum Promocji Turystycznej in Wrocław with the 'Sky is the limit' presentation. I spoke about hyper-personalisation and human collaboration with AI.
  12. 12

    AI in wonderland at Local-SoMe'24

    At Local-SoMe'24 in Wrocław, I showed local governments new AI tools, the Polish Bielik model for email analysis, and rules that help you prompt better.
  13. 13

    Project storytelling with AI at the PMI Congress

    At the 19th PMI Poland Chapter Congress in Warsaw, I ran a workshop on how to use AI to turn project data into stories that stay in the memory.
  14. 14

    How to harness AI for creative work? No Code Days 2024

    At No Code Days 2024 in Warsaw, I asked if AI is creative and showed how to share creative work between humans and AI: from an idea to a storyboard.
  15. 15

    Overcoming resistance to AI at Mobile Trends AI

    At Mobile Trends AI Edition in Wrocław, Julia Waincetel and I discussed the sources of resistance to AI in companies and how early adopters can reduce them.
  16. 16

    Do it yourself with ChatGPT: IAB HowTo 2024 workshop

    As part of IAB HowTo: AI Practical Approach, I led an online workshop where participants used ChatGPT to build working applications purely through text prompts.
  17. 17

    The artistic soul of generative AI at Mobile Trends

    At the Mobile Trends Conference 2024 in Kraków, I showed how to create images with words: from breaking down a photo into a prompt, through a template, to a consistent character.

Published online

  1. 01

    AI hyper-personalisation

    Creating 100 ad variants for specific audience segments
  2. 02

    AI Guide 2.0

    Co-author of the 300-page guide: chapters on AI video production, style training (LoRA) and creative leadership
  3. 03

    Life-AI Balance

    On the overwhelming pace of AI tools and staying current
  4. 04

    10 AI tools for social media

    From AI creation to analytics - a tool overview
  5. 05

    How to quickly design graphics with AI

    Designing social media graphics with the help of AI
  6. 06

    The artistic soul of AI

    How to generate an image with just a few words

Interviews and conversations

  1. 01

    Campaign factory or growth system?

    Adscool expert panel on the role of AI in marketing, hosted by Jarosław Kuźniar. Streamed on YouTube, Facebook and LinkedIn
  2. 02

    Polskie Radio "Zalogowani" - Will AI replace creators?

    Conversation with Artur Roguski about the future of visual content creators and shifts in the job market in the age of generative AI
  3. 03

    AI_Marketers webinar with Artur Jabłoński

    Online workshop: making Reels with AI for Instagram, Facebook, TikTok and YouTube - trimming the edit and multiplying video across platforms at once
  4. 04

    Can anyone create a video ad using AI?

    Interview on the democratization of video production with AI
  5. 05

    Can creativity be learned?

    Expert interview on creativity and the role of AIInterview

In the media

  1. 01

    ETER conversations: the future of animation and comics

    The festival announced the panel I took part in at the National Film Culture Centre in Łódź: AI, VR and digital tools in animation and comics (1 October 2026).
  2. 02

    Career planning in marketing: guest class at PANS in Krosno

    A recap of my class for third-year Internet Marketing students: career paths, AI in creative work, building a portfolio and using AI responsibly.
  3. 03

    16th Tourism Promotion Forum: summary

    A summary of the forum in Wrocław. The first session opened with my talk “Sky is the limit” on hyper-personalised AI campaigns.
  4. 04

    Labcon expands its data-driven creative capabilities

    An article about Rich One, the rich media offer Labcon created with SalesTube within Group One. I led it as Labcon’s design team leader, together with Michał Kukuła of SalesTube.