OtterMind Krystian
Wydro
PL

adidas — Design for the Polish market

Five years of full graphic support for adidas in Poland: digital, print, outdoor and video, event branding and the first glow-in-the-dark murals.

Client
adidas
Year
2014–2019
Role
Graphic & Motion Designer
Collaboration
freelance 2014–2019, then one year with Labcon
Approach
traditional design
Categories
[ Graphics ] · Traditional project
adidas Poland: collage from the “Why I Run” running campaign in Warsaw

The collaboration

For five years I provided full graphic support for adidas in the Polish market: digital, print, outdoor and video. I localised global assets and created local initiatives, including branding for events such as the Warsaw Marathon.

adidas materials for the Polish market
adidas Solarboost magazine spread with runners and shoes against the city
Solarboost: magazine spread, 2018
Print ad for the adidas anniversary collection for the Warsaw Marathon
Anniversary collection for the Warsaw Marathon, 2018
Four pairs of adidas football boots on a light background with the Here to Create line
Here to Create: football boots, 2018

Special formats

I also designed special formats, including the first glow-in-the-dark murals and influencer mailings, working as a freelancer (2014–2019) and, for the final year, at the Labcon agency.

adidas Originals NMD mural with a shoe on a building facade on Bracka Street, by day
NMD: mural on the Bracia Jabłkowscy department store, Bracka Street, 2016
The adidas NMD mural lit at night above a busy Warsaw street
NMD at night: the lit mural above the street, 2016
adidas Deerupt mural design: a red and blue shoe on a warped grid
Deerupt: mural design, 2018
adidas Deerupt mural glowing under UV light at night on Bracka Street
Deerupt at night: the mural glows under UV light, 2018
Column wrapped with adidas Ultraboost Parley graphics in an underpass
Ultraboost Parley: column wrap design for an underpass, 2018
adidas Statement collection poster on a bus shelter
Statement collection: bus shelter poster, 2018

See also

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